Loan Officers, have you ever said to yourself, "That looks like it might work, I think I'll try it." I'm sure you have. As a matter of fact, I'll bet almost every Loan Officer and Mortgage Broker has said that at one time or another, I know I have.

Think about it, what does that actually mean? I'm not here to give you a lesson on mind control or anything like that, but really think about what happens when you "try" to do something. It never happens.

I'll give you an example. Try to stand up. Did you do it? Great, now sit back down. Now I'll ask you again, try to stand up. If you actually did that activity, you didn't try anything, you actually did it. Does that make sense?

Now I want you to really think about the last time you really tried to do something. What was the result? There can only be one of two results. Either you succeeded or you didn't succeed at it, those are the only two things that can happen.

In other words, if you succeeded at "trying" something, you didn't "try", you succeeded, get it?

I heard this definition the other day and it got me thinking about writing this article.

The word "try" can be defined as the exhibition of effort without results. A light went off within me and it made perfect sense.

In the Mortgage Business, there are a lot of marketing programs out there, dozens of ways to mail out postcards, countless phone scripts for Loan Officers to follow and a whole bunch of places where you can buy mortgage leads. None of these programs are set up for someone to "try" them, are they? Oh sure, there will always be someone saying "try it, what have you got to lose?" But what that actually means is (most of the time) "it's a proven system, someone has succeeded at doing it this way but no one can guarantee it will work for you. The results are based on your efforts"

I hope this made sense.

And now I would like to invite you to get "Mortgage Info With An Attitude" with Free weekly answers about the mortgage business in the Mortgage Mailbag. As a Bonus, you'll receive the Special Report "The 5 Biggest Myths about the Pay Option Arm and the Real Truth About Them". You can access this free service and the bonus at http://www.MortgageMailbag.com

Source: www.isnare.com