Loan Officer Classes
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Loan Officer Training - Heres A Strategy For Loan Officers - Dont Do Everything
How many times have you heard ads on the radio or television, "I'm a Loan Officer that does everything; good credit, bad credit, FHA, 100% financing, bla-bla."
If that an accurate statement? Sure it is. Does that set you apart from the average Loan Officer or Mortgage Broker? Nope, it doesn't. Almost EVERY ad you hear/see say those similar words. Think about it, when you were NOT part of the mortgage business, did you pay attention to those ads? Probably not. Do you think the average borrower c Read More...
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Loan Officer Training - Whats Your Reason For Getting In The Mortgage Business?
I love it when a Loan Officer tells me he's in the Mortgage Business to help people. I just start chuckling now when I hear it. Of course, I used to say it all the time as well. Then I got an epiphany, a satori if you will, and instant awakening one day.
I was walking into a Wal-Mart and the greeter said his usual line "Welcome to Wal-Mart..." I don't know why, but I struck up a conversation with the gentleman. As we were talking, people kept coming in and he would say his line and then continu Read More...
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Loan Officers: The $41,600 Reason Why Your Closing Ratio Matters
If you could improve on one aspect of your business, what would you choose?
Most loan officers would want to make their marketing efforts have better responses. And while marketing is critical to business success, there are other aspects of your business that are overlooked and could have much more immediate results.
This article is going to show you how improving your closing ratio just a little bit can have massive effects on your earnings for the year.
We are going to talk in hypothetical Read More...
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