I had a conversation with a Loan Officer over what contact info should be listed on your business card. This discussion had two sides presented:

Side One: A Loan Officer should have as much contact info as possible on their card so a client can access them at any time. Since this is a sales business, a Loan Officer should be accessible at all hours to answer questions. The clients should know they are able to get in contact at any time they have a question. Also, since all the personal contact info is listed on one card, the borrowers will feel comfortable right away.

Side Two: The Loan Officer's Business Card should be limited to basic office info. A personal cell phone number should NOT be on the business card. A direct line should NOT be listed on the card (assuming there's an office setting with some sort of screening person answering the call). It was agreed that it's best for a live person to answer the phone. (automated systems are just annoying). It was agreed that the client should have access to Loan Officer directly. But, here was the major difference in the discussion... WHEN should the client have direct access to the Loan Officer?

Side Two believes the client isn't a client until an appointment is set and information is exchanged from the borrower to the lender. Until then, the borrower is just shopping and does not need 24 hour access to the LO. After the borrower BECOMES the client, then the personal contact info can be given out. It adds a touchy-feely factor to the whole transaction and gives the client a sense of stability with "their mortgage broker". The control is in the LO's hand at that point.

Side One believes full contact info is given at the start, so the borrower feels like they are in control. The client should have the feeling of being a friend from even before they contact the Loan Officer. Everyone agreed this is a relationship business, but where does that business relationship end and the friendship relationship start?

Let me ask this...is it an easier to sell face to face or over the phone? Think about a top business person, does that person have their personal cell phone number on their business card they hand out to anybody? There is no right/wrong answer, just personal preference.

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Source: www.articletrader.com